Author Archives: dianne


What is your accent saying about you?

originally posted as LinkedIn article

Now you may have noticed there’s a theme to my posts, there’s always something that’s got me thinking. Well this time it was a lovely client, and now firm friend, Eddie who sparked off my brain cells. He kindly agreed to do a customer recommendation video for me, you can see it here if you’re interested:Eddie video and I think he’s brilliant on it. When I put it up on LinkedIn Eddie commented on his accent and that was what got me thinking. Continue reading

business meeting

Feminism, Tokenism or Sexism?

Originally posted as LinkedIn article

Well there’s an awful lot in the media about women in authority the last couple of days. Between female bishops in the Church of England and David Cameron’s ministerial reshuffle it’s all we’re hearing. So where is sexism in 2014? Does it still exist? Have things like female only shortlists helped or hindered?

I was very interested to read Dame Stephanie Shirley’s opinion as a female entrepreneur who set up her own company in 1962. She stated that today’s generation of women have it easier compared to then because of the changes in the law but also says that culture still needs to change & this will take time. To see the full article see here: Dame Stephanie Shirley article. She blazed a trail that really made a difference by directly employing other women in positions they wouldn’t have been considered for in other companies. Continue reading


Profit: is it only about financial gain?

Originally posted as LinkedIn article

A headline in the Daily Telegraph this morning over breakfast caught my attention “Savvy shoppers force down prices.” The article reported that the rising popularity of discount stores has forced prices down by 1.8% over the last year overall and this got me thinking. Have supermarkets given profit a bad name?

Don’t get me wrong it’s been widely reported that Britain has some of the highest food prices in Europe & hopefully discount stores like Lidl and Aldi can bring some equilibrium to the market so this is a positive move in that respect. My concern is that people see the profits made by the “big boys” in retail and apply the same measure to small local shops. Enterprise Rockers reported that micro business owners, which covers many of your local shops, earn 20% less than employees. Yet I know from experience that people who would never go into Tesco’s and ask for a discount if one wasn’t advertised will ask a small local shop for one. Continue reading

sales trust

Sales seems like the hardest word

Originally posted as a LinkedIn article

I was filming a video recently with my good friend David Martin, who has many years sales experience, & he defined sales in the video as “finding the solution to customer’s problems”, a lovely thought. Almost cuddly don’t you think? So how then did sales get such a bad press? When did it become so embarrassing to say you’re in sales? Because believe me the word “sales” tends to be whispered nowadays as if it’s rude to mention it in good society.

I would define myself as a sales person even though the product I “sell” is fully funded so has no financial cost attached to it but my job description is Business Development Officer. This is in part due to the historic uneasiness the education sector has with the term sales I’m sure but the same job description is seen in many other sectors too. Continue reading


Degrees: is there a right time?

originally posted as LinkedIn article.

Many years ago, more than I’m going to admit, I was all set to complete my A levels and go to study for my degree at University. Then I met my husband, got married and had my wonderful children. Sound familiar?

But in this day and age we can study at any point in our life and last year I graduated with a First Class Degree in Business Management without even visiting a University. I completed a HNC and CMI Level 5 at my local college, Lakes College, then completed a year and a half online with UCLan who then went on to employ me (which was rather nice of them I thought). Continue reading