Originally posted as a LinkedIn article
I was filming a video recently with my good friend David Martin, who has many years sales experience, & he defined sales in the video as “finding the solution to customer’s problems”, a lovely thought. Almost cuddly don’t you think? So how then did sales get such a bad press? When did it become so embarrassing to say you’re in sales? Because believe me the word “sales” tends to be whispered nowadays as if it’s rude to mention it in good society.
I would define myself as a sales person even though the product I “sell” is fully funded so has no financial cost attached to it but my job description is Business Development Officer. This is in part due to the historic uneasiness the education sector has with the term sales I’m sure but the same job description is seen in many other sectors too. Continue reading